The Imperial Hotel, London: A Bloomsbury Landmark Reimagined
Overlooking the green expanse of Russell Square, The Imperial is the historic flagship of the Imperial London Hotels group. Currently entering its “Third Chapter,” this landmark is undergoing a comprehensive transformation into a 4-star deluxe lifestyle hotel, with a full relaunch scheduled for summer 2026. In the interim, it continues to be a focal point of London’s storied Bloomsbury district.
A Century of Transformation
The hotel’s identity has evolved through dramatic architectural shifts. The original structure, opened in 1905, was a massive Neo-Gothic masterpiece designed by Charles Fitzroy Doll. It was famously where physicist Leo Szilard conceived the idea of the nuclear chain reaction in 1933. Due to modern functional requirements, that building was demolished in 1966 and replaced by the current Brutalist structure, designed by Charles Lovett Gill and completed in 1970.
As of 2025, the hotel is mid-way through a once-in-a-generation refurbishment that preserves its iconic Brutalist forest park hotel by mdr exterior—noted for its geometric window designs—while completely reimagining the interiors with a “retro-chic” mid-century modern aesthetic.
Accommodations and New Features
Upon its full reopening, The Imperial will feature 357 curated guest rooms and suites. The design draws from the energetic styles of the 1960s and 70s, utilizing organic shapes and raw finishes paired with bold color accents.
- The 10th Floor Sky Bar: A standout addition to the property will be a 374-seat rooftop bar and restaurant. Offering panoramic views of the London skyline, its design includes a “butterfly” roof profile that pays homage to the building’s original facade.
- Wellness & Social Spaces: The renovation includes a new state-of-the-art workout suite, adaptable lounge areas, and a dedicated wellness center.
Dining and Heritage
While the main Imperial building undergoes major works, the family-owned group continues to operate nearby sister properties and restaurants. The Imperial’s dining legacy, which once included the famous Atrium Bar & Café, is being elevated with new venues like the Artful Critic (reopened in late 2024/early 2025 at the nearby Holiday Inn Bloomsbury).
Prime Connectivity
The Imperial remains one of the best-located hotels for culture seekers. It is a four-minute walk from Russell Square Underground Station (Piccadilly Line), providing direct links to Heathrow Airport and the West End. The British Museum is less than a five-minute stroll away, making the hotel an ideal base for exploring London’s academic and literary heart.
